Tuesday, 30 October 2012

Week 7: From Camera to Screen - Video Editing

This week, Encik Johari has discussed about video editing. Video editing is essential part in the video production process. According to Encik Johari, a few basic purpose of video editing;

1. Properly arrange sequence; to give proper sequence so that the audience understand the story nicely

2. To have meaningful program to suit the purpose / objective of the video

3. To make the program more attractive

The Goals of Editing

There are many reasons to edit a video and your editing approach will depend on the desired outcome. Before you begin you must clearly define your editing goals, which could include any of the following:
Remove unwanted footage
This is the simplest and most common task in editing. Many videos can be dramatically improved by simply getting rid of the flawed or unwanted bits.
Choose the best footage
It is common to shoot far more footage than you actually need and choose only the best material for the final edit. Often you will shoot several versions (takes) of a shot and choose the best one when editing.
Create a flow
Most videos serve a purpose such as telling a story or providing information. Editing is a crucial step in making sure the video flows in a way which achieves this goal.
Add effects, graphics, music, etc
This is often the "wow" part of editing. You can improve most videos (and have a lot of fun) by adding extra elements.
Alter the style, pace or mood of the video
A good editor will be able to create subtle mood prompts in a video. Techniques such as mood music and visual effects can influence how the audience will react.
Give the video a particular "angle"
Video can be tailored to support a particular viewpoint, impart a message or serve an agenda.

Loose Vs Tight Editing
Loose editing is when editor have longer period / timeline for the video, while tight editing is when the editor have to put everything in a certain limit of time. The example of tight editing is on documentary program, and the example of tight editing is to produce commercial advertisement.

Video Leader
Video leader is the opening part of the video, usually display the title of the story. The important of video leader is;
1. As the introduction to the video
2. To show the standard of the video (displaying the colour bar for adjustment)

Linear Vs Non Linear Editing
1. Linear ( Tape-to-tape)
2. Non linear ( Computer editing)
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